![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/5698b56ff5a1a5457bc2fd4b029108843769d42b/68_0_2063_1238/master/2063.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=2403cabdc3908cfca8a954ff880abfcd)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube](https://i.ytimg.com/vi/v9Z9LiobvmE/hqdefault.jpg)
GILLETTE CEO thinks Getting WOKE & Going BROKE was a "Price Worth Paying" after $8 Billion LOSS - YouTube
Is it true that Gillette has lost 8 billion dollars because of their 'woke' #metoo advertisement? - Quora
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/efa2175237c4d062e6e539a3be9714f2faf1f1d3/23_0_1200_720/master/1200.jpg?width=700&quality=85&auto=format&fit=max&s=d072a8091adfb715645021cee38c880f)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/08/02093239/Gillette-Best.jpg)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Get woke, go broke: Gillette denounces men, drops male customers in favor of women — Christopher Fountain Get woke, go broke: Gillette denounces men, drops male customers in favor of women — Christopher Fountain](https://images.squarespace-cdn.com/content/v1/57e27ffdff7c5014aeff47a4/1547508581238-RGAVLAQDPPRZMMEM956P/Screen+Shot+2019-01-14+at+6.28.48+PM.png)