![Carlos on Twitter: "La marca Puma, creó su isotipo en 1948, por Lutz Backes, inspirado en la creencia del fundador de la empresa, de que todos sus productos tienen las características de Carlos on Twitter: "La marca Puma, creó su isotipo en 1948, por Lutz Backes, inspirado en la creencia del fundador de la empresa, de que todos sus productos tienen las características de](https://pbs.twimg.com/media/FAEDLkqUcBAdXHP.jpg)
Carlos on Twitter: "La marca Puma, creó su isotipo en 1948, por Lutz Backes, inspirado en la creencia del fundador de la empresa, de que todos sus productos tienen las características de
![Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th](https://c8.alamy.com/comp/D4H154/drawer-and-caricaturist-lutz-backes-poses-with-the-puma-company-logo-D4H154.jpg)
Drawer and caricaturist Lutz Backes poses with the 'Puma' company logo in Nuremberg, Germany, 16 July 2008. Mr Backes aka 'Bubec', inventer and creator of the 'Puma' company logo, celebrated his 70th
![PUMA — Designer: Lutz Backes; Firm: In-house; Year: 1967 #logodesign | Branding design logo, History logo, Art logo PUMA — Designer: Lutz Backes; Firm: In-house; Year: 1967 #logodesign | Branding design logo, History logo, Art logo](https://i.pinimg.com/originals/fa/ae/95/faae95a1101470a1f4d28fd5e696be80.png)